Working in a Relatively New Industry

Katie, Mobile Marketing Intern, Los Angeles CA

Now that the not-so So Cal weather is coming to an end, so is my internship with CBS Interactive.  This summer I have been working in TV City and also get to work one day a week at the other office in El Segundo. Both locations are so different but equally great and I really enjoy having the opportunity to experience both. I’m the intern for the Mobile Marketing department and have definitely learned so much as well as met some amazing people. As my fellow intern, Matt, has mentioned, seeing celebrities while you’re at work is pretty awesome. Although it is tough having to remember constantly that you’re “working” so you can’t just run up to Craig Ferguson and say “I love you and think you are hilarious!” And the Price Is Right folks crack me up so that’s always a great way to start my day by seeing everyone lined up bright and early and so excited for the show!

Celebrities aside, the people who work here are all so nice and fun. Working with mobile is such a great opportunity to see the innovation take place and grow within this relatively new industry. I knew nothing about mobile when I first started except for what I know from playing around on my Blackberry. Throughout my time here, I have been able to see the entire process of creating mobile applications from the brainstorming, development, revision, and launch. I even got to help out with some voiceovers in the studio!

Day-to-day, I work mostly with the advertising part of the mobile department and help with updates and screenshots of the campaigns on all the different CBS property applications and WAP sites. With the fall shows coming up, there is a lot to be updated and revamped so I have been helping getting ready for that as well. I have also been working on a couple ongoing projects putting together spreadsheets and decks of competitor and research analyses. That has been an amazing learning experience and having a physical entity to take with me at the end of my internship is a great feeling of accomplishment.

All in all, my time here at CBS has been an unforgettable experience and my acquired knowledge supersedes any expectations I had!